Since it’s inception, T.O.F.U. has been marketed in a number of ways, and I continue to explore new opportunities to expose the magazine and the brand itself to people around the world.
Whether it’s on a related website, a Facebook post, or in the pages of a program for a vegetarian festival or conference, the overall tone of the marketing for the magazine maintains a sense of humour, as well as an edge.
Either working with a past Creative Director or developing the concept and imagery myself, each item related to T.O.F.U. consistently uses a simple format with copy that relates either to a current issue within the vegan community or perhaps a related topic.
Through this strategy, the goal of presenting the magazine as a source for in-depth discussions on important topics sprinkled with a sense of humour and other fun things has been achieved across a number of mediums.