As an international publication that is independently produced and published digitally, T.O.F.U.’s online presence plays a crucial role in its success.
Whether it’s through posts (promoted or organic), sponsored stories, advertising, or a number of other methods, I have continued to engage the magazine’s Facebook fan base over the years to great success. Along with this, I have been able to adapt my methods to work with changes in Facebook’s algorithms and other things, and through these efforts, T.O.F.U. has over 7,000 fans from around the world.
Outside of this, I also maintain a presence through Google+, Twitter, tumblr, Instagram, Pinterest, and I am continuously looking for other avenues to spread the word, which in the past has even included a vegan-specific social network called Bleat.